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Answer
Effective communication is rooted in two basic and easy-to-learn communication principals: The Five W’s (the who, what, where, when, and why of you), and The Seven C’s (to be concise, clear, concrete, complete, correct, courteous, and consistent throughout message constructs). Ella makes clear how and why incorporating these two basic communication principals consistently, and throughout all solicitation messages, helps create a personal brand and a strong identity that continually transmits value.
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