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Guiding You through the Complicated Process of Marketing You.
During One-on-One Consulting sessions, you will learn how to:
- Define your value
- Identify your market
- Discover and research opportunity
- Identify and choose target companies that fit
- Data-mine for key contacts within companies of interest
- Script and market winning solicitation messages-including your resume
- Market directly to decision makers using email, voicemail, and direct dialogue
- Follow-up
- Interview, negotiate salary, and close
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Answer
Effective communication is rooted in two basic and easy-to-learn communication principals: The Five W’s (the who, what, where, when, and why of you), and The Seven C's* (to be concise, clear, concrete, complete, correct, courteous, and consistent throughout message constructs). Ella makes clear how and why incorporating these two basic communication principals consistently, and throughout all solicitation messages, helps create a personal brand and a strong identity that continually transmits value.
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* Used by permission of Herbert W. Hildebrandt.
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